The companies profiled here were chosen as part of our Best for the World 2016 coverage. Each business below scored in the top 10 percent of all Certified B Corporations for their treatment of customers.

This designation does not just mean the companies perform well in customer service or customer care, although they are attentive to customers’ needs in that way. The way these businesses serve their clients goes much deeper, and built into the companies’ DNA. To be Best for Customers, the companies are analyzed on whether its products or services benefit the public, help underserved populations, or solve a social or environmental issue. From a children’s museum to an online eyewear retailer, read how these companies are improving their customers’ lives.

Play to Learn

Imajine That | Interactive children’s museum | Boston

The echoing hallways of traditional museums are a far cry from the vast educational program at Imajine That, a 12,000-square-foot museum in Boston where kids scramble through a huge dinosaur climbing structure, families play-shop in a mini-Whole Foods Market, and visitors learn how to write computer code from a robot.

CEO Susan Leger-Ferraro raises funding in conjunction with educators from sources such as the National Institutes of Health and the National Science Foundation. So far the business has raised more than $40 million in grants from philanthropies and corporate sponsors. Whole Foods Market, for example, pays for the mock grocery store and its upkeep. Fees for admission, special events, educational programs and teacher training contribute to the company’s bottom line.

The museum is among Boston’s Top 50 Fastest-Growing Companies in 2016 with additional revenues from reduced-price books, low-cost science and technology classes, and after-school programs held off-site at local schools.

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